The brand is launching Choo 24/7, a capsule collection of bestsellers updated with new colors and finishes. The 28-styles will be revealed this week at Milan Fashion Week then ready for the taking in January in Jimmy Choo stand-alone units and high end department stores. These won't be any cheaper than existing Choos — prices range from $395 for a simple flat to $1,200 for the Glenys gladiator stiletto (pictured). However, Jimmy Choo’s founder and president, Tamara Mellon, can help you rationalize that purchase: “We think of these shoes as investment pieces, timeless pieces, part of a wardrobe that every woman needs."